CV keywords
Marketing Graduate CV keywords that get past the filters in 2026
Most marketing graduate CVs are not rejected by a person. They are filtered before a person ever sees them because the first screen does not carry the words the role is scanned for.
This is not about stuffing keywords. It is about making sure scope, verbs, and proof are visible in the top third of the page, where the reading actually happens.
You can also rehearse this role with a free mock interview built from your CV and the job advert.
Start a free mock interviewThe 20 terms to check first
Use these as a checklist, not a script. A CV that reads like a keyword list fails for a different reason.
Action verbs that score
Three bullet rewrites
Weak
Helped with marketing campaigns.
Stronger
Supported email and social media campaigns by building content calendars, checking brand guidelines, and tracking engagement in weekly reports.
Weak
Did research for the team.
Stronger
Completed competitor and customer research, summarized positioning gaps, and turned findings into content ideas for the campaign plan.
Weak
Wrote marketing copy.
Stronger
Drafted landing page and email copy, aligned it with SEO terms, and revised calls to action using campaign performance data.
Check your current CV
If you want to know which of these your current CV is missing, paste it into the free CV Signal Score. If the gaps are real, start the $39 concierge. We find fit roles, tailor your CV and cover note, and queue each application for review. You apply.
Score my CV freeThen use the free mock interview to practice answers for the same role before you apply.
Start a free mock interviewFAQ
Should every keyword appear on my CV?
No. Add only the terms you can prove with real work. Forced keywords make a CV weaker.
Where should these words appear?
Put the most important terms in the top third, then prove them again in your strongest recent bullets.
Do recruiters search for exact titles?
Often, yes. If your title is unusual, include the common market title nearby so the search still finds you.